Kenyan blogs are among the most expensive in Africa when it comes to Sponsored articles. Over the past 5 years, we have been monitoring the cost of sponsored articles among blogs and it’s shocking that some of the blogs, even those without traffic charge as high as Ksh 100,000 per article. Surprisingly, a blog like Tuko charges less than Pulselive Kenya yet Tuko is more popular than the latter.
One factor that should determine the amount of money a blog should charge for sponsored posts is the amount of organic traffic, the more the traffic the higher the cost. Another factor is niche. Gambling/Casino and webhosting are among the niches that pay the highest while entertainment pays the least.
Based on our research, here is the amount of money each top blog in Kenya charge per sponsored article:
- Daily Nation—Ksh 40,000 to Ksh70,000 per article
- Standard Media—Ksh 30,000 to Ksh60,000 per article
- Tuko News—Ksh 10,00 to Ksh30,000 per article
- Ghafla—Ksh30,000 to Ksh100,000 per article
- Venas News—Ksh 10,000 to Ksh 40,000 per article
- Victor Matara—Ksh 20,000 to Ksh50,000 per article
- Pulselive Kenya—Ksh 30,000 to Ksh 80,000 per article
- Business Daily Africa—Ksh 30,000 to Ksh60,000 per article
- Kahawatungu—Ksh 20,000 to Ksh40,000 per article
- Daily Post Kenya—Ksh 5,000 to Ksh20,000 per article
- Business Today—Ksh 10,000 to Ksh30,000 per article
- Kenyans—Ksh 20,000 to Ksh60,000 per article
- The Star—Ksh 30,000 to Ksh 50,000
- Ghetto Radio—Ksh10,000 to Ksh20,000
- Mpasho—Ksh 20,000 to Ksh50,000
For Casino or gambling related posts, the best website to post sponsored articles is Venas News or Fixusjobs.For business sponsored posts, the best sites are Business Daily Africa, Business Today or Nation. For entertainment sponsored posts, Mpasho, Ghafla and Daily Post Kenya are the best sites to post.
Sponsored posts are important for companies especially new bloggers who intend to get strong back links. Sometimes they work better than banner placements. But it’s important that you place a post on sites which are relevant to your niche. Well targeted sponsored posts will bring value for your money.