How to Make Money Online in Kenya


There are over 30 ways to make money online in Kenya and it’s fortunate that smartphones have made it easier for youths to earn a living online. Currently, unemployment rate in Kenya stands at 56%, more and more companies are closing as the economy deteriorate, the best thing a learned Kenyan would do is to look for a way to generate passive income, online jobs are the best when it comes to making money from home.

If you are looking for ways to earn a living online, here is a complete list:

  1. Freelancing

Freelancing can be done in many ways, including photography, guest posting and academic writing. There are companies and individuals who have huge workload are ready to pay someone as a freelancer to help them complete the work. I even know top companies in Kenya, like Tuko which offer freelancer services to unemployed youths. They are given tasks to do and get paid per day.

Since you are jobless, you can volunteer to work for a company before you are given tasks as a freelancer and get paid.

  • YouTube videos

Many Kenyan celebrities are turning to YouTube for income. YouTube provides sweet cash flow in terms of recurring income which is earned from Google AdSense. To start earning money from YouTube, you need to create a free account, start uploading unique and interesting videos, share them on social media to attract subscribers. Once you get more than 4,000 subscribers, apply for AdSense. Google will accept your application if you meet the minimum qualification, you will them put the adverts on your YouTube account. If you attain over 100,000 subscribers, your monthly income will exceed Ksh50,000.

YouTube requires that you generate fresh and unique videos. If you don’t have original videos, your account might not be approved. In addition, the videos must be entertaining, educating or useful to your readers, nobody will be excited to visit your account on regular basis if you don’t produce nice videos.

  • Web hosting

Web hosting is a profitable business for Kenyans but few people know something about this business. Currently, there are over 50,000 blogs in Kenya, each blog has a domain name and is hosted somewhere. Only a couple of Kenyan hosting companies are reliable, majority of bloggers in the country host their sites in USA, UK and Germany. There is a need to have a reliable hosting company with a capacity to host sites which draw over 10 million page views per month.

You don’t have to register a company, you can buy reseller plans from established hosting companies and then sell space to your clients. Bluehost is one of the best companies where to buy hosting space. Your budget should be between Ksh20,000 and Ksh100,000. You can create a free account here

One of my friends who started as a blogger earns Ksh 40,000 to Ksh150,000 every month by hosting other bloggers and companies.

  • Blogging

Blogging is feeding over 10,000 Kenyans. The first blog was created in Kenya late 1990s, ever since, more than 100,000 blogs have been created. Initially, Kenyans didn’t see blogging as a good venture until it was revealed that some bloggers earn in excess of Ksh 1 million per month. At the moment, more than 20 bloggers are pulling in Ksh100,000 and above on monthly basis while over 100 others make between Ksh30,000 and Ksh70,000. We have 5 Kenyan bloggers who earn over Ksh1 million every month.

Here is what some of the renown bloggers make on monthly basis:

Cyprian Nyakundi—Ksh300,000

Robert Alai—Ksh300,000

Obare Roiba(Daily Post)—Ksh300,000

Eric (Venas News)—Over Ksh700,000

Majani(Ghafla)—over Ksh800,000

Biko(Bikozulu)—over Ksh200,000

Victor Matara—Over Ksh300,000

Creating a blog require a capital of Ksh 10,000 to Ksh 30,000. It takes an individual about one week to register a domain name until they create a website. Once the website is live, it’s upon the blogger to post content that attract readers. In blogging, what will help you is the content you post—content is king. The more traffic you generate the more the income.

A blog takes at least 6 months for it to start getting noticed, before then, you will be posting more and more posts. Don’t panic if you don’t see anyone coming to your blog, just create good content, share it on social media and wait for people to start searching for it.

I am one of those who didn’t know exactly how blogging works when I joined this profession. When I created my first blog, I posted about 10 articles thinking that millions of people will read them only to be shocked that not even one person read my articles within 3 months, I almost gave up. But over time, traffic numbers grew until my blog started attracting over 3 million visits every month.

Blogging will earn you from Ksh10,000 to Ksh 3 million every month, all that’s needed is hard work.

You can follow this article to know how to create a blog:

Income is generated through Google AdSense, AdSense alternatives like MGID, Sponsored content and direct adverts. You can also earn money through affiliate marketing.

  • Betting

Another source of making money online is through betting. More than 12 million Kenyans actively gamble, some of them have made gambling as the primary source of income. Websites like 22Bet Kenya attract over 3 million monthly visits because it offers the best odds for gamblers.

Though gambling can’t be 100% reliable, if players play responsibly they can make money.

The reason gambling has become so popular in Kenya is because most youths are jobless and broke. If the government had generated enough jobs to keep them busy, the number of gamblers could have reduced drastically.

  • Social media influencer

Another area that’s growing drastically is social media influencing which is a career that was born less than a decade ago. There are 1,112 social media influencers in Kenya at the moment where a number of them earn more than Ksh500,000 every month.

Companies are taking social media seriously, they do campaigns through social media and it’s the social media influencers who benefit the most.

As a social media influencer, you need to create and promote your social media account.The main social media platforms you should have are:Facebook,Twitter and Instagram, make sure your pages garner over 100,000 followers each. With these numbers, you’ll be able to convince advertisers to run paid campaigns on your platforms. You will charge Ksh 10,000 to Ksh 1 million per advert depending on the number of followers you have.

Njugush, Jaymo Ule Msee and Caroline Mutoko are some of the most successful social media influencers.

  • Niche websites

Apart from general blogging, one can also do niche websites. Create several websites which deal with a particular line. If you develop 5 niche websites and use all the monetization strategies, the income per month must exceed Ksh100,000

The best niches in Kenya are: sports, education, entertainment,business,betting and dating

  • Affiliate marketing

I like affiliate marketing more than any other monetization strategy. All affiliates pay in form of commissions and you earn money once you sell a product. The only challenge is to identify a product that you can easily sell.

I am one of the bloggers who were monetizing from AdSense and one day I decided enough is enough and started doing affiliate marketing. That step alone saw my income rise by 800%.

Affiliate marketing is the best because it has recurring income. As long as you have customers who signed through your affiliate link and are buying the product, you will earn money forever.

However, affiliate marketing needs special skills which you will use to convince readers into buying the products.

All the top bloggers in the world are monetizing with affiliate marketing. Some earn up to Ksh100 million every month from affiliate marketing,

In Kenya, the best affiliates are Jumia,22Bet,1XBET, Kilimall and Betika.

  • Write e-books

If you are a talented writer or motivational speaker, you can write e-books for people to buy. Teachers are at advantaged position because they can sample past papers, generate answers and compile them as a book. They will then sell them online.

There are millions of Kenyans who are undergoing depression, you can help them by compiling testimonies of Kenyans who have undergone the same and recovered, then write a book and sell to the relevant audience.

Bloggers can also sell books about affiliate marketing and blogging.

  1. Sell photos online

You can also sell photos online and make money. Some individuals buy photos especially for events, or historical photos. Create a website with premium services where those who have subscribed can access and use the photos.

Shopify, Shutterstock and Alamy are some of the companies which buy photos online. You can sell one photo for Ksh10,000 or even Ksh 100,000 if it captures sensitive scenario.

  1. Forex Trading

Forex trading is a multi-billion industry, it benefits over 10,000,000 people globally. Though forex trading is technical, it’s one industry that would make money for you when you understand the market well.

The capital required to start forex trading online is Ksh50,000 to Ksh100,000. Create an account, deposit money and start trading. There is a demo account where you can practice before you start real trading.

  1. Bitcoin

There was a time when trading on Bitcoin was not valued, until about three years when the price of one Bitcoin jumped from Ksh 100 to Ksh 2 million. I have a friend who had bought 20 Bitcoins with Ksh2,000 each, he made Ksh 30 million from one sale.

Bitcoin is one of the best online business where you can generate recurring income from. Trading on Bitcoin is like trading on shares.

  1. Academic writing

I once did academic writing; it was in 2009 immediately after completing college. Though the work was tiresome, At least I earned something which enabled me to survive in Nairobi. There are a couple of my friends who are still doing online academic writing and are earning as high as Ksh600,000 per month.

Academic writing involves writing proposals and project papers for students in various universities across the globe. Academic writing companies pay Ksh250 to Ksh1,000 per page.

You don’t require special skills to do academic writing, all that’s needed is your phone, internet and a computer/laptop. The work is sent and submitted via email.

Freelancer, Upwork, professionalwriterskenya, Kenyawriters and writerslabs are some of the best academic writing companies in Kenya.

  1. CV and cover letter writing

CV and cover letter writing is not strictly for HR professionals, anyone with basic skills in Microsoft Word and Excel can do. All you require is a live website, Facebook and Twitter account…even Linkedln account. Promote your product for 1 to 6 months and see how clients will come in numbers. On your website, make sure you advertise jobs on regular basis so as to attract relevant and well targeted traffic.

The charges for CV writing are Ksh 500 to Ksh 5,000 per CV while Cover Letter writing costs Ksh500 to Ksh2,000. An average of 20 clients per month are enough.

  1. Selling products online—E-commerce

E-commerce business is booming, companies like Jumia are raking in millions of money every month. There are numerous opportunities for Kenyans to do ecommerce business. There is absolutely no barrier to entry and the space is available to sell your products. I still feel Jumia is not 100% good for Kenyans, there is need for a more reliable e-commerce site in Kenya, something like Amazon or Alibaba.

E-commerce site require a capital of Ksh 30,000 to Ksh300,000. There is no need of having you own product, you can make arrangement with another trader where you take photos and post them on your blog, when an order is made, the trader will deliver the product and share the profit with you.

  1. Selling professional services online

If you are a lawyer, doctor, statistician, teacher or from any profession, you can create a Facebook/Twitter page where to market your services. We have professional doctors who offer advise online and are paid, there are physical fitness experts who advise their clients online for money. Data analysts can also analyze data for college students and make money.

  1. Web design

There are few companies who do web design in Kenya yet over 100 blogs are created every day. With knowledge and experience in web, you can make money online. You don’t need a physical office, everything can be done online.

  1. Offer essential services online

Things like ticketing, connecting land buyers and sellers, directing tenants to landlords, selling credit and electricity can be done online.