YouTube pays Ksh 50 to Ksh 150 per 1000 views in Kenya. With 100k views, YouTube pays Ksh 20,000 to Ksh 30,000.However, the amount of money a YouTuber earns in Kenya depends on various factors.YouTubers targeting traffic from USA and other European countries make more money than those whose channels depend on traffic from Kenya.
YouTube also pays more money for particular niches, such as money and finance, technology, web hosting, cryptocurrency, gaming, food and fashion. So, before one embarks on the journey of making money on YouTube, they should consider the niche to specialize on.
Quality and length of a video also matter. A video which is too short may not earn as well as one which is 20 minutes long. Longer videos attract more than 1 advert in a video, hence more money. The video quality should also be high for the channel to get more views and for the viewers to get glued to the video for long—the longer a viewer watches a video, the higher the amount earned from YouTube.
If your channel gets 1 million views, it will earn at least Ksh 200,000.Those channels attracting at least 30% of the views from USA earn over Ksh250,000 from 1 million views.
In order to increase the number of views, you should attract high number of subscribers and post new videos regularly. A channel with 100,000 subscribers will most likely get over 1 million views per month if it’s updated regularly.