Is Blogging Profitable in Kenya


Blogging is very profitable in Kenya but only if your blog generates enough traffic especially from Google. The common thing among all bloggers is that blogging starts paying well after one year and above of serious work.

Currently, the average monthly income of a Kenyan blogger is Ksh 40,000. There are bloggers earning over Ksh 1 million per month but majority generate between Ksh20,0000 and Ksh 100,000.

Profits from blogging are calculated as follows:

Total income-hosting costs-minus salaries and other expenses

Hosting costs must be less than total income for one to earn profits.But it depends on which hosting company one is hosting his blog.If it’s Kenya Website Experts,then the costs will be low.You can view the cost of hosting at Kenya Website Experts here

If you reduce hosting expenses to Ksh 1,000 to Ksh10,000 per month, you’ll be able to generate profits.

Almost all bloggers in Kenya earn from AdSense, which is a Google platform for monetization. AdSense pays per click or 1,000 views. The minimum amount of money it pays to bloggers every month is Ksh10,000.

One question most bloggers regularly ask, “after how long does a blogger starts earning profits?”

To start a blog in Kenya, you need a capital of Ksh10,000 to Ksh30,000.This is the money you should recover before starting to make profits.Kenya Website Experts will charge you Ksh2,100 every year for hosting but the good thing is that the amount is included in the Ksh30,000 we quoted as capital.

A new blog will not generate enough money to recover the capital within a month. A blogger should be patient for at least 6 months. After six months, the blog will start generating over 10,000 monthly visits. Since AdSense pays in terms of cost per click and page views, from 6 months, this is the amount of money you expect to earn:

  • 10,000 page views—Ksh 1,500
  • 20,000 page views—Ksh 2,000
  • 30,000 page views—Ksh 3,000
  • 50,000 page views—Ksh 4,000
  • 100,000 page views—Ksh 7,500
  • 200,000 page views—Ksh 14,000
  • 500,000 page views—Ksh 30,000

Your target after 6 months is to start getting over 100,000 page views every month so as to earn from AdSense on monthly basis.

The good thing about Kenya is that almost three quarter of the population is active online, implying that there is ready traffic. Your work is to create searchable and useful content.

Most profitable content is from entertainment blogs, news, career, politics, gadgets and business.

It takes approximately one year for a blogger to start earning profits in Kenya. The amount of profit earned by bloggers range between Ksh20,000 and Ksh100,000 per month.

As long as you are an active blogger, you will always earn profits . Blogging is one of the best passive income activities in Kenya and it does not discriminate against an individual’s occupation.However,for you to succeed as a blogger,you need patience,determination,strategy and passion.There are many challenges associated with blogging which you will face over time.