Why Bloggers Fail to Make Money


There are numerous reasons that prevent bloggers from making money online. Some bloggers have been in the industry for decades but still they can’t make enough money. When an experienced blogger is not able to generate enough income from their blogs, it means that there are a couple of things they are not doing right. If they identify and fix those issues, the prospects of making more revenues will be realized.

Here are reasons that prevent you from making money as a blogger.

  • You don’t understand the various ways of monetizing your traffic

Majority of bloggers develop blogs without figuring out how to generate money from the blogs. In addition, they rarely conduct research to learn the various ways of making money online. They might be generating good traffic but aren’t aware that they can monetize via AdSense, MGID, Outbrain, affiliate marketing, selling products and skills, sponsored content and Taboola.It’s after learning those methods that they will eventually start making money.

  • Their blogs don’t attract enough traffic

They run blogs which don’t attract enough traffic to generate moderate revenue. Traffic is the fundamental aspect of revenue generation, the more visitors your blog gets, the more you earn. The most ideal traffic for a blog is upwards of 1 million per month. With AdSense as the main monetization platform,1 million monthly page views will generate average of $1,500.

There are three types of traffic that a blog should attract: organic, social and direct. Organic traffic comes from search engines and it’s the best traffic for a blog, social traffic comes from social media channels like Facebook and Twitter. Direct traffic comes from visitors who already know your blog, some have even bookmarked your blog.

To get organic traffic, you should ensure that your articles rank on page one of search engines like Ask, Bing, Yahoo and Google. There is a tool called SEMrush that can help you learn how to write high quality articles, click on this link to learn more about the tool

The tool offers a trial plan of 14 days. During that time, you’ll be able to utilize their resources to learn how to construct high ranking long-tail keywords.

  • Your blog is new

A blog which is less than 6 months may not generate enough revenue because most of its articles are not indexed in time, or ranking of the articles on search engines is not good. Search engines start ranking new blogs better when they are at least 2 years old.

If you own a new blog, which is not older than one year, don’t expect to earn much from AdSense or any other platform—you have more years to prove that the blog is worth the potential readers.

An aggressive blogger with a one-year-old blog will pull in an average of $1000.Nearly 90% of bloggers earn between $0 and $100 during their first year of blogging. For your blog to start generating more income, it must be at least 2 years’ old

  • Your blog does not have enough high quality articles

You can’t expect to earn a lot of money with less than 50 articles. A blog with over 500 quality articles is the one capable of generating enough revenues. The articles should also be original and unique for them to get more and more readers.

When a number of bloggers start blogging, they think that a couple of articles are enough to make them millionaires, which is a fallacy. Successful bloggers have created thousands of high quality articles, which is why they are able to make enough money.

  • You are in a wrong niche

You need to identify high profitable niches where there are more companies marketing their products in order to earn enough money. You can focus on a niche that does not have enough advertising budget, which means that the CPC for AdSense is low on that niche. Avoid niches like news, gossip, politics and entertainment. The most profitable niches are;

  1. Education
  2. Web Hosting
  3. Health
  4. Money and Banking
  5. Mortgages
  6. Loans
  7. Migration and Aviation
  8. Law
  9. Hospitality
  10. You don’t have original content

Copyrighted content will put you in trouble because it will not be indexed. You will only make enough money if your blog has original content. What matters is not the number of articles you post per day but how unique the articles are. The more unique and original article you generate; the more traffic your blog receives.