The amount of money bloggers make in Tanzania depend on the traffic their blogs attract and how they monetize the traffic. On average, a blogger makes Tsh 50,000 per month. However, there are a couple of bloggers who earn more than Tsh 1 million per month. One of the leading blogs in Tanzania is Jamiiforums which generates an average of Tsh 20 million per month. The blog was founded in 2006 by Maxence Melo.
Blogs which post in Kiswahili rank better in Tanzania because majority of the readers prefer Kiswahili over English. In addition, entertainment and news blogs attract the highest number of page views—Tanzanians generally love entertainment.
New blogs rarely make money because they don’t have traffic but as they grow, they start earning. Most Tanzanian bloggers make money through:
- Google AdSense
- Affiliate marketing
- Sponsored articles
- Direct banner advertisements
- Selling products online like clothes, shoes and electronics
- Offering professional services
- Selling betting tips
Since more than 90% of bloggers in Tanzania generate income via AdSense, it means their traffic is the greatest resource. AdSense pays in terms of Cost Per Click(CPC) or Cost Per Mile (Cost per 1000 views). The income generated from AdSense in relation to traffic is as follows:
1,000 page views—Tsh 3000
10,000 page views—Tsh 20,000
100,000 page views—Tsh 150,000
300,000 page views—Tsh400,000
1 million page views—Tsh 1.2 million
2 million page views—Tsh 2.2 million
Majority of bloggers get less than 2 million page views per month except Jamiiforums and a couple of others who get more than 10 million page views per month.
The cost per click for AdSense in Tanzania range between $0.01 and $0.2. Entertainment, politics and news blog get the lowest CPC, usually between $0.01 and $0.02 per click. Bloggers who write about education, banking products, mortgages, web hosting and gadgets get the best CPC.
Here is the income of some of the leading blogs in Tanzania:
Jamii Forums—Tsh 20 million per month
The Citizen—Tsh 5 million per month
Mwakilish—Tsh 2 million per month
Habari Leo—Tsh 800,000 per month
Zoom Tanzania—Tsh 50 million per month
The problem with Tanzania is that most people don’t engage in blogging, which is why there are few existing blogs.
If there is a serious blogger who can venture into entertainment news, the blog can get into top 20,000 most visited blogs in the world. Sadly, Kenyan blogs are the ones that dominate in Tanzania.
What surprises most is that less than 10 blogs earn from affiliate marketing. As you are (will be) aware, affiliate marketing generates more money than AdSense but it requires excellent marketing skills. Tanzania needs one viral blog that major into affiliate marketing especially for gadgets and gambling. That blog will make more than Tsh 30 million every month.