The amount of money bloggers in Ghana make per month range between $100 and $10,000. There are a couple of blogs that make more than $20,000 on monthly basis. Blogs like Ghanaweb, Pulse and Ghbase generate more than $20,000 per month.
The amount of money bloggers earn depends on the traffic they attract and how they monetize. Statistics indicate that over 60% of bloggers in Ghana earn between $200 and $1000 every month, only a meagre 1% earn above $5,000. Nearly all bloggers monetize with AdSense, a platform owned by Google. AdSense pays bloggers in terms of Cost Per Click or Cost Per 1000 impressions(CPM). The CPC is between $0.02 and $0.50. For 1000 page views a blog receives, AdSense pays approximately $1
The income from AdSense against traffic from Ghana is as follows;
10,000 page views–$25
50,000 page views–$60
100,000 page views–$110
300,000 page views–$320
500,000 page views–$550
1 million page views–$1,000
2 million page views–$1,800
5 million page views–$3,500
The income also depends on the country a blog gets its traffic from. Blogs that get traffic from South Africa, USA, Canada, UAE, UK, Australia and Germany attract high CPC.If your blog gets 50% of the traffic from those countries, it will generate over $1,000 with just 300,000 page views per month. The CPC for such countries range between $0.20 and $1
Another factor that determine the income of a blog is niche. Entertainment, news and politics are among the lowest paying niches. Blogs which deal with gadgets, money, banking, insurance, web hosting and education attract adverts with high CPC.
Another factor is the type of traffic a website attracts. Organic traffic is the best and it comes to search engines like Google and Yahoo. Most people who search for content on Google end up clicking on the adverts, meaning that the click through rate for organic traffic is high. Google knows that there is high conversion rate for organic traffic, hence sending high CPC adverts to websites with high organic traffic. In order to increase the amount of organic traffic ,you can use SEO tools like SEMrush,click here to sign up for free.This tool will help you to determine the high cost long-tail keywords and the articles you will write that will boost organic traffic.
Making money from a new blog is extremely hard. For a blog to rank high on the internet, it must be live for at least one year. Some blogs take up to 3 years to start getting noticed. Once a blog becomes popular, then getting more traffic and earning more money won’t be a big deal.
Some bloggers also earn through affiliate marketing, sponsored content and direct banner advertisements. There are also a number who generate income through selling of products and professional skills.
Here is the amount of money some of the leading blogs in Ghana generate per month:
- Ghana Web–$40,000 per month
- GhBase–$2,500 per month
- Pulse Ghana–$30,000 per month
- Graphic Ghana–$5,000 per month
- Gh Gossip–$4,000 per month
- News Ghana–$1,000 per month
- Business Ghana–$7,000 per month
To create a blog in Ghana, you need a capital of $50 to $300.A new blog requires a domain name, web hosting space and a decent website. To get the domain name and web hosting space, visit Bluehost.Click on this link to go to Bluehost website
You also need a premium WordPress theme for your website. You can obtain one from ThemeForest for as little as $10.To see the list of themes on ThemeForest,click on this link
As a new blogger, you will face many challenges, but don’t give up. Allow your blog to grow naturally but always create fresh content.