There are a number of people who would like to know whether blogging pays well in Kenya. Well, blogging is a lucrative venture but it depends on strategies you will employ to maximize your income.
Having operated a number of blogs and monetized through various platforms, I would say blogging is not a gold mine but one area that will generate income for someone to start living a good life. You cannot expect to start a blog today and by next month you are a millionaire—-making money through blogging is a journey.
Cost of starting a blog in Kenya
To create a blog, you need a capital of Ksh 5,000 to Ksh 15,000. A complete blog will need a domain name, web hosting services and WordPress template. Cheap web hosting is provided by Hostpinnacle, a Kenyan company that hosts over 10,000 websites. To get your new domain name,click here to visit Hostpinnacle
Web design can also be done by the company.
The entire process of creating a website takes less than 3 days.
How to make money from your blog
There are many ways bloggers make money in Kenya. The easiest one is AdSense. This one is owned by Google. You sign up after creating at least 20 high quality blog posts. Your website should be at least 6 months old before applying to monetize with AdSense.
There are many bloggers who make over Ksh 100,000 per month through AdSense, but majority of the bloggers in Kenya earn below Ksh 30,000.
AdSense uses CPC and CPM parameters to pay bloggers.CPC means cost per lick and CPM means cost per 1000 impressions. The average CPC for Kenyan traffic is $0.02, which means that you earn Ksh 2 per click. You will also make Ksh 50 to Ksh 100 per 1000 impressions.
In terms of traffic, you’ll make the following amount of money:
1000 views—Ksh 50 to Ksh100
10,000 views—Ksh 1,000
50,000 views—Ksh 3,000 to Ksh 5,000
100,000 views—-Ksh 15,000 to Ksh 30,000
300,000 views—Ksh 50,000 to Ksh 70,000
500,000 views—-Ksh 80,000 to Ksh 120,000
1 million views—Ksh 100,000 to Ksh 250,000
Other sources of income for Kenyan bloggers
Besides making money through AdSense, there are other ways of earning money. Affiliate marketing is one other source. With affiliate marketing, you promote products for other companies and earn commissions. Jumia and Kenya Website Experts are some of the best companies to promote.
Very few Kenyan bloggers do affiliate marketing but those who are in this, make a lot of money. For me, affiliate marketing is more profitable than AdSense.
Another source of income is sponsored posts. You will start getting sponsored posts when the domain authority of your blog is high. If your daily traffic goes past 3,000, you are likely to start receiving requests for sponsored posts. You will charge $50 to $300 per post depending on the amount of traffic your blog gets.
You will also make money by selling your own products. If you have a shop selling smartphones, the blog will get you many clients. You can sell electronics, women dresses, duvet and many other items.
You will also make money by placing ads for companies on your site. Top brands will pay as high as Ksh1 million per month to advertise on your blog.
Bloggers also make money through Adsense alternatives like MGID.In case your blog is not approved by AdSense, turn to MGID—it’s equally a good monetization platform. To register for MGID,click on this link
MGID pays $0.02 to $0.10 per click. With 1 million page views, you will make Ksh 150,000 to Ksh 200,000
You can also make money by creating blogs and selling them to other bloggers. A blog which is 1-year-old will fetch you Ksh 100,000 to Ksh1 million depending on its domain authority.
How long it will take you to start making money as a Kenyan blogger
It takes 1 year to 3 years depending on your aggressiveness. Ensure that you post on daily basis. You should also create high quality blog posts so as to rank number 1 on Google. Each of your articles should be shared on social media.
If you post 1-10 articles per day,you will start making decent money after 3 months. AdSense minimum threshold is $70 which means that by the time your blog is 3 months,you have already reached this threshold.
In order to make money as blogger and become rich, you can’t rely on AdSense alone, diversify your source of income. Many bloggers in Kenya operate more than 2 websites. One of the websites makes money through AdSense, another one through affiliate marketing and another one through selling of products like football predictions, smartphones etc. With 3 active bogs with high engagements, you will make over Ksh 200,000 monthly with ease.
Threats to blogging in Kenya
TikTok and YouTube are the biggest threats to blogging in Kenya. Most Kenyans nowadays prefer watching videos to reading content on blogs. The advantage of watching videos is that you can watch as you do your other duties.
But if your blog provides useful content, you’ll have your own visitors.
Advantage of blogging over TikTok and YouTube
When you own a blog,no one will take it from you, it’s yours.But Tiktok can ban your account,YouTube can ban your channel.The only thing you can lose as a blogger is your AdSense ,but your blog will be there.Even if AdSense bans you,MGID can come in and save you. Sponsored articles will also be there.
