“I want to start a YouTube channel and my target is to earn Ksh 100,000 per month. I have heard stories of content creators earning millions of money but I don’t know the traffic required for one to make such huge amount of money. What traffic do I need for me to make over Ksh100,000 every month?”
Answer
To earn Ksh 100,000 and above on YouTube, you have to get 1 million views and above monthly. The CPM for Kenyan traffic is low. Research shows that for every 1000 views to a YouTube channel, the income is Ksh 50 to Ksh 100. This means that you need over 1 million views from Kenya to earn more than Ksh100k. If you get over 50% of traffic from USA and UK, you need less than 500,000 views to earn more than Ksh 100,000.
Another thing that determines your income is the niche of your channel. Niche sites related to news, entertainment and gossip generate low income. Highest paying niches include: web hosting, technology, AI, banking, mortgage, loans and pension. If your content is all about pension,1 million views will generate over Ksh 200,000.
Below is the amount of money to earn based on niche:
| Niche | Views | Income(Ksh) |
| Loans | 1 million | 300,000 |
| Web Hosting | 1 million | 250,000 |
| Entertainment | 1 million | 100,000 |
| Politics | 1 million | 100,000 |
| Sports | 1 million | 250,000 |
| Personal Finance | 1 million | 400,000 |
| Banking | 1 million | 300,000 |
| Insurance | 1 million | 450,000 |
| News | 1 million | 100,000 |
| Trending stories | 1 million | 80000 to 120,000 |
| Technology | 1 million | 150,000 |
| AI content | 1 million | 300,000 |
| Cars | 1 million | 200,000 |
| Smartphones | 1 million | 150,000 |
You can select one of the niches above and create content. You have to be consistent in creating content.
Your income will also go up if your videos are of high quality. YouTube algorithm will be suggesting your videos and showing highest paying adverts on them.
To get 1 million views monthly, it means if you create 1 video per day,each of them must get at least 30,000 views. To achieve this, ensure you have at least 30,000 YouTube subscribers. Without enough subscribers, you won’t achieve your target.