Is affiliate marketing profitable in Kenya


Affiliate marketing is one of the sources of income for bloggers and marketers in Kenya. Affiliate marketing is very profitable but most of the bloggers only focus on AdSense. During early stages of blogging, AdSense will look so cool but after some time, you’ll realize that the income isn’t going up. You’ll see with your own eyes bloggers in affiliate marketing making millions every month. The sad thing about content creators in Kenya is that they don’t share information amongst themselves, everyone keeps information to themselves. You might find someone making Ksh600, 000 per month from a particular affiliate program but he can’t tell other bloggers to join the program.

I am one of the first few people to start making money through affiliate marketing in Kenya, I started affiliate marketing in 2013, and I can confidently say that it has generated more money than any other income generating platform(s). There are some programs generating even $5000 per month, such as 22Bet.

Affiliate marketing requires one to create a niche blog for them to generate reasonable sales. With niche blogs, you are able to create content relevant to the products you are selling. For instance, if your content is about web hosting, make sure the affiliate programs are related to web hosting. If your content is about sports, the affiliate programs should be for betting.

Based on my experience, these are the estimated profits one can make from top affiliate programs in Kenya:

  1. Jumia—Ksh5,000 to Ksh 300,000 per month
  2. Kilimall—Ksh 2,000 to Ksh 200,000 per month
  3. 22Bet—Ksh 10,000 to Ksh2 million per month
  4. 1XBET—Ksh 10,000 to Ksh1 million per month
  5. Betwinner—Ksh1,000 to Ksh 200,000 per month
  6. HostPinnacle—Ksh1,000 to Ksh 50,000 per month
  7. Kenya Website Experts—Ksh1,000 to Ksh 100,000 per month
  8. Bluehost—Ksh6,500 to Ksh 2 million per month
  9. Betway—Ksh 10,0000 to Ksh400,000 per month

You will need a lot of traffic and consistence in content creation in order to make decent income from affiliate marketing. If your blog gets over 1,000 visitors per day, you will make over Ksh10,000 monthly from any affiliate program in Kenya.

While choosing a program to start marketing, consider those with recurring income like betting sites. But one disadvantage of betting sites is that they sometimes pay negative income…meaning that if the players make more money than the company, you’ll share the losses— but it’s rare for the companies to make losses.

Majority of Kenyan content creators opt for AdSense because it pays based on CPM and CPC.They don’t have to sell in order to make money, thus considering it easy. In affiliate marketing, one has to make a sale before earning any money. Experienced content creators will confidently tell you that affiliate marketing is better than AdSense in the long-run, all it needs is patience and a good marketing language.

My advise for any Kenyan blogger is to try both AdSense and affiliate marketing, but they should be done through separate blogs. Eventually, you’ll be much comfortable with affiliate marketing and even drop AdSense.

How much money can one make from affiliate marketing in Kenya?

The income from affiliate marketing depends on traffic and how best you market the products. For starters making money from affiliate marketing is hard,it takes at least 1 years to start realizing profits. Make sure you create at least 50 high quality articles and insert links for the affiliate programs, share the articles on social media. You should use the language that can make someone buy what you are marketing. Your target traffic should be 3,000 to 20,000 per day.If you manage to reach here, I assure you that you can’t miss Ksh100,000 and above every month.

So for affiliate marketers, if your blog is updated daily for at least one year,you’ll make at least Ksh50,000 monthly.Within 3 years,your monthly profit will be above Ksh150,000.