A blog getting 1000 views in Kenya earns Ksh 50 to Ksh 10,000 depending on the way the traffic is monetized. There are many blogs in the country which get 1000 views per month but earn zero because they don’t know how to monetize the traffic. But since over 90% of the blogs use AdSense to monetize, those blogs generate Ksh 50 to Ksh200 from 1000 views. AdSense pays Ksh 1 to Ksh15 per click and for 1000 views, the blog might get 20 clicks which yield at least Ksh 50.
The income from AdSense depends on many factors. One of them is your niche. If your blog covers stories with high paying niche, you’ll earn handsome amount of money. Some of the best paying niches in Kenya include:
- Mortgage
- Banking and loans
- Insurance
- Web hosting and technology
- Making money online
- Health and fitness
- Sports
- Career/Education
- Business
- Travel
If you focus on any of the niches above, your blog will earn decent income.
Apart from AdSense, bloggers also earn money through AdSense alternatives like MGID.This one(MGID) is for blogs which ae banned or disapproved by AdSense.MGID is the most popular AdSense alternative monetization program. It pays up to Ksh 100 per 1000 views. But it’s good if your traffic is on sports, entertainment and news.
Another factor that determines the amount of money you’ll earn from AdSense is the number of clicks your traffic gets and the quality of traffic. If you want more clicks for less traffic, you should position your ads so that each visitor is able to view them. The ads should be placed at the header and inside posts or above the posts—that’s where click through rate is high.
AdSense income is also contributed by the source of traffic, I mean geographical location. If your traffic is 100% from Kenya, you’ll earn less but if it’s majorly from USA, your income can even exceed Ksh200 per 1000 views. As you create content, make sure more than 50% of your traffic is targeting USA traffic.
AdSense also works perfect when traffic is organic. Always create content that will attract searches from search engines like Google and Yahoo.If someone is searching for some article it means they want a solution and if there’s an advert that will provide the solution, the audience is likely to click on it.
For those with low traffic sites, it’s important to diversify your sources of income. Research shows that blogs which monetize through affiliate marketing generate more income than those which solely rely on AdSense. With 1000 views, you can earn in excess of Ksh100, 000 from affiliate marketing programs especially those that pay recurring income.
Below are various ways Kenyan bloggers make money online:
- AdSense
- AdSense alternatives
- Affiliate marketing
- Selling courses
- Sponsored articles
- Paid advertisements (banners)
- Products reviews
To be a top blogger, you have to develop passion for blogging and also post good content consistently. Making money and becoming rich is not something that will happen overnight.