“I want to start a YouTube channel targeting Kenyan audience and my aim is to make Ksh 1 million per month. Is it possible to make this money and how many subscribers do I need to achieve my target?”

Answer

Yes, it’s possible to make Ksh 1 million from YouTube per month in Kenya but it’s not easy—you need a lot of views to generate this amount of money. To earn Ksh 1 million, you need 7 million to 10 million monthly views. This means that you will be among the top YouTube earners in Kenya. Each of your videos should get at least 100,000 views and you must post at least 3 videos per day.

All those getting 10 million views in Kenya have at least 500,000 subscribers. For you to be sure of getting 100,000 views per video, you should have 1 million and above subscribers.

Another thing that will help you to get over 10 million views is if your videos are suggested. When your videos are suggested, it means that your content stands out. You may have 1 million subscribers but most of them don’t watch your videos, they simply ignore them.

Another factor to consider is the geographical location of your views. If at last half of them are from USA,you need 5m to 7 m views to make Ksh 1 million per month. Make sure a good number of views are from USA, UK or Canada.

You should also focus on high paying niches like Finance, personal finance and technology which have high RPM.

But what I can guarantee you is that it’s not easy to make Ksh 1 million monthly from YouTube,you have to do extremely well like the likes of Lynn Ngugi,Oga Obinna,Ian Marwa and Dee Mwango.