The average amount of money one can make from a blog in Nigeria is $1,000 per month. The income may go high or low depending on several factors that we shall discuss below.
I always interact with several bloggers and my work is to understand how they generate income. What I have noted is that there are many of them earning as high as $5,000 per month but majority earn below $1,000. The income depends on strategies each of them employs particularly in relation to monetization.
Some bloggers pursue blogging as part time job while others like Linda Ikeji have made it their full time job. When you compare the incomes, the full time bloggers earn better than their counterparts.
The amount of money a Nigerian blogger earns depends on the following factors:
- Traffic numbers
- Geographical regions of his traffic
- Methods they use to earn money i.e AdSense, sponsored articles, affiliate marketing or direct banners.
There is a great disparity between bloggers earning through AdSense and those making money from affiliate programs .If the two types of bloggers generate the same amount of traffic, those in affiliate marketing would pull in more money. But the reason why most bloggers avoid affiliate programs is because they only pay after one has sold their products. AdSense pays in terms of Cost per 1,000 views and Cost Per Click.
Since majority of bloggers make money from AdSense, let’s first reveal the amount of money one can earn from this platform.
Well, AdSense in Nigeria is very popular,90% of content producers are monetizing with it. AdSense is owned by Google. Joining this program is free and anyone who meets their minimum requirements is approved.
One negative thing about Nigeria is that most companies have low advertising budget. Since AdSense pays in terms of Cost Per Click, it’s rare for Nigerian content to get over $0.10 per click. Here is roughly the amount of money bloggers generate from AdSense:
- 10,000 page views per month—$15
- 20,000 page views per month—$21
- 40,000 page views per month—$35
- 70,000 page views per month—$65
- 100,000 page views per month—$110
- 150,000 page views per month—$140
- 200,000 page views per month—$270
- 500,000 page views per month—$500
- 1 million page views per month—$1,000
Most bloggers generate traffic from 50,000 to 1 million every month. Half of bloggers earn less than $700.
For one to earn something like $5,000, one has to get more than 3 million page views.
There is a direct relationship between the income and niche. The most profitable niches in Nigeria are:
- Web Hosting
- Finance & Oil
- Technology &software
The worst niches for bloggers are: politics, entertainment and news.
As I said earlier, affiliate marketing is more rewarding that Google AdSense. Even with less than 100,000 visits per month, one can earn more than $5,000. There are good affiliate programs like Jumia and A2 Hosting
Income from affiliate is dependent on sales, as opposed to CPC.The action a reader takes is what determines whether you make money or not. This type of blogging requires someone with marketing skills—you should convince someone beyond doubts that the product you are selling is good.
In most cases, affiliate marketing bloggers also monetize with sponsored content and direct banners. Ideally, any successful affiliate marketer is more successful than bloggers relying on AdSense.